Men of the Year

Paused in 2020, GQ's Men of the Year is one of the most highly anticipated events in Madrid. The dome at the Palace Hotel hosts 350 guests, including the most influential actors, sportsmen and sportswomen, models, and musicians. The event includes a gala dinner where national and international winners are announced throughout the evening, along with surprise musical performances, followed by a dance party with top DJs. Branded experiences and activations are available during the entire event.